About Us

Founded in 2021, Southendclo is an Athens-based clothing brand that channels the essence of urban street culture into bold, creative designs with unmatched quality. Every piece embodies durability, comfort, and effortless style, crafted to move in rhythm with the pulse of city life.

From local craftsmanship to collaborations with talented creators, Southend is fueled by those who push boundaries and shape new trends. We partner closely with artisans and innovators alike, ensuring that each detail speaks to our vision: a unique streetwear brand, made in Greece but globally inspired.

This is more than streetwear; it’s a movement for those who view the world as their canvas. With every stitch, every pattern, every piece, we celebrate the spirit of creative rebellion.

The World Is Ours. Join Us.